The Top 5 AI Tools Every Real Estate Agent Should Know in 2025

Written By Tyler Howard

The real estate industry is changing fast — and the agents who know how to use AI tools are getting ahead. From writing listings in seconds to automating lead follow-up, artificial intelligence is becoming the “assistant” every agent wishes they had.

If you’ve ever felt overwhelmed trying to keep up with your marketing, clients, and admin work, these tools can help you save time, impress clients, and close more deals — without adding more to your plate.

Here are the top 5 AI tools every real estate agent should know in 2025.

1️⃣ ChatGPT (for Writing and Ideas)

Best for: Writing listing descriptions, emails, and marketing content.

ChatGPT is like having a 24/7 writing assistant. You can ask it to create:

  • Property listings in your tone of voice

  • Client emails or newsletters

  • Social media captions

  • Blog post outlines

Pro Tip: Give ChatGPT details about your property (location, key features, audience), then say:

“Write a 150-word listing description in an energetic tone for a 3-bedroom home in Birmingham, AL.”

You’ll be amazed at how natural it sounds — and you can fine-tune it in seconds.

Click to go to chatgpt

2️⃣ Jasper AI (for Content Marketing)

Best for: Realtors who want a steady flow of branded content.

Jasper specializes in long-form content and marketing automation. You can create:

  • SEO blog posts

  • Facebook and Instagram ads

  • Email campaigns

You can even upload your brand tone so it writes like you.

Why it’s great for agents: It helps you stay consistent online without hiring a marketing team.

Click to go to jasper ai

3️⃣ OpusClip (for Video Content)

Best for: Turning your talking videos into short social media clips.

Agents who post on social media see better engagement — but editing takes time.
OpusClip uses AI to cut your long videos into bite-sized, captioned clips perfect for Instagram Reels, YouTube Shorts, or TikTok.

Pro Tip: Record one 5-minute video each week with a quick market update. OpusClip will handle the rest.

Click to go to opusclip

4️⃣ Follow Up Boss + Zapier (for Automation)

Best for: Automating client communication.

If you use Follow Up Boss, Zapier can connect it to tools like Gmail, Google Sheets, and even OpenAI. That means you can:

  • Automatically send follow-up messages

  • Tag and organize leads

  • Get reminders when someone opens an email

Example:

“When a new lead fills out my website form → create a contact in Follow Up Boss → send a personalized welcome email via Gmail.”

You can set it once and never touch it again.

click to go to zapier
Click to go to followup boss

5️⃣ Canva Magic Studio (for Design & Branding)

Best for: Creating graphics, posts, and marketing materials — fast.

Canva’s Magic Studio (powered by AI) lets you design professional real estate graphics without a designer.

  • Use Magic Write to create captions.

  • Use Magic Edit to change photos.

  • Use templates for “Just Listed” or “Sold” posts.

Pro Tip: Create one branded template and reuse it weekly — it’ll make your marketing look clean and consistent.

Click to go to canva magic studio

💡 Bonus: Use AI — Don’t Fear It

AI isn’t here to replace agents — it’s here to make your job easier.
Realtors who learn how to use AI now will stand out as the tech-savvy experts clients love working with.

At HomeByte Consulting, I help agents integrate tools like these into their workflow — from setup to automation — so you can spend less time behind a screen and more time closing deals.

🚀 Ready to Work Smarter?

Let’s talk about how AI can save you hours each week and help you grow your real estate business.
📅 Schedule a Free Consultation

Tyler Howard